Company Profile
In 2021, my co-founder and I grew frustrated with clunky, unattractive, and overpriced electric toothbrushes. That’s when hesy AB was born — a Scandinavian-designed, minimalist electric toothbrush at an accessible price. We took it from concept to sales, even earning a spot on Dragon’s Den to pitch our idea. With my passion for branding and storytelling, I played a key role in shaping the brand, and the result is showcased below.
Visuals
hesy AB
In collaboration with a 3D designer, I led the design and creation of product visuals, including website graphics, product photography, and video animations.
Product Design
hesy AB
My co-founder and I worked closely together to finalize the toothbrush design, collaborating with dentists and the manufacturer to ensure the product aligned with our brand vision and met the highest quality standards.
Brand Voice
hesy AB
When designing a Scandinavian-inspired product with a minimalist aesthetic, we aimed to ensure that the brand voice reflected the essence of Scandinavia—embracing the simplicity of nature, the tranquility of forests, and the use of cool, fresh colors in our content.
Logotype
hesy AB
My co-founder and I named the company “hesy,” inspired by Hesy-Ra, the first dentist to treat the pharaohs’ tooth decay. We designed the logo to reflect minimalism, simplicity, and Scandinavian roots, using a small “h” to convey elegance and ease.
Project Management
In my previous projects, I’ve managed the planning, organization, and delivery of impactful content across channels, ensuring alignment with brand goals, deadlines, and audience needs while collaborating effectively with teams and stakeholders.
Summer & Linen Shop 2023 @ GANT
Led the Summer and Linen Shop project at GANT, coordinating content across social media, email-marketing, stores, and website markets from May to August to ensure a cohesive and unified strategy.
Summer & Linen Shop 2024 @ GANT
Led the Summer and Linen Shop project at GANT, coordinating content across social media, email-marketing, stores, and website markets from May to August to ensure a cohesive and unified strategy.
Blank Canvas Project 2023 @ GANT
Led the Blank Canvas Project at GANT, coordinating content across social media, email-marketing, stores, and website markets to ensure a cohesive and unified strategy.
Sale 2023 & 2024 @ GANT
I oversaw the Summer Sale, Winter Sale and Black Friday campaigns, ensuring accurate discount messaging was paired with the appropriate content across all channels.
User Generated Content
Through my camera lens, UGC I’ve created for companies and brands.
Social media post
Apollo Bar, Copenhagen
Social media post
Apollo Bar, Copenhagen
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Apollo Bar, Copenhagen
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Holzweiler Platz, Oslo
Content Creation
Here, I’ve curated my creations for social media posts, complete with visuals, copy, and the specific target audience I aim to reach with this marketing approach.
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Svenska djurambulansen
Social media post
Svenska djurambulansen
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Svenska djurambulansen
Social media post
Svenska djurambulansen
Social media post
Svenska djurambulansen
Social media post
Svenska djurambulansen
Social media post
Svenska djurambulansen
Social media post
Svenska djurambulansen